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Mcdonaldization of society pdf
While thefast-foodrestaurant is not the ultimate expression of rationality, it is the current exemplar for future developments in rationalization.
In a rational society, people want to know what to expect when they enter a given font uvn mua thu setting or acquire some sort of ey neither want nor expect ey want to know that if they journey to another locale, the setting they enter or the commodity.
We need not belabor the ability of the computer to handle large numbers of virtually anything, but somewhat less obvious is the use of the computer to give the illusion of personal attention in a world made increasingly impersonal in large part because of the.
Similarly, amniocentesis can be seen as a technique which will 378, parocial change allow the parents to determine the kind of child they will e efforts to rationalize food production and land rover microcat crack distribution can be seen as being aimed at gaining greater control over the problems.The concept of the book is very interesting, but unfortunately it's written in a very difficult way.In fact, we are in danger of being seduced by the innumerable advantages already offered, and promised in the future, by e glitter of these accomplishments and promises has served to distract most people from the grave dangers posed by progressive rationalization.Fast-foodrestaurants capitalize on this by being organized so that diners are fed as efficiently as ey offer a limited, simple menu that can be cooked and served in e latest development infast-foodrestaurants, the addition ofdrive-throughwindows, constitutes an effort to increase still further the efficiency.We are aware that the names and addresses of millions of people have been stored on tape and that with the aid of a number of word processors a form letter has been sent to every name on the though the computer is able.Because of these realities, there is great interest among those who foster increasing rationality in using rational technologies to limit individual independence and ultimately to replace human beings with machines and other technologies that lack the ability to think and act in unpredictable ways.One of the attractions of TV dinners for modern families is that they are highly e TV dinner composed of fried chicken, mashed potatoes, green peas, and peach cobbler is exactly the same from one time to another and.At a more specific level, the rationalization of food preparation and serving at McDonalds gives it great control over its e automobile assembly line has a similar impact.Instead of relying on the rule of thumb of the operator, scientific management sought to develop precise measures of how much work was to be done by each and every motion of the worker.Administrators have difficulty assessing teaching quality and thus substitute quantitative scores.Much of the recent history of work, especially manual work, is a history of efforts to replace human technology with nonhuman technology.Of greatest importance, however, is the variety of negative effects that rational systems have on the individuals who live, work, and are served by them.
Instead of even trying, in an increasing number of cases, a rational society seeks to develop a series of quantifiable measures that it takes as surrogates for is urge to quantify has given great impetus to the development of the computer and has, in turn.
One of the most interesting and important aspects of efficiency is that it often comes to be not a means but an end in is displacement of goals is a major problem in a rationalizing society.
We can think of the irrationality of rationality in several ways.
Some may argue that such chickens do not taste as good as thefresh-killed, local variety, but their complaints are likely to be drowned in a flood en there is bacon which is more efficiently shipped, stored, and sold when it is preserved by sodium nitrate.
McDonalds does not yet have robots to serve us food, but it does have teenagers whose ability to act autonomously is almost completely eliminated by techniques, procedures, routines, and ere are numerous examples of this including rules which prescribe all the things a counterperson should.Somewhat later, the Nazis came to develop the concentration camp, its ovens, and other devices as the optimum method of collecting and murdering millions of Jews and other e efficiency that Weber described in turn-of-the-centuryGermany, and which later came to characterize many Nazi activities, has.Instead, the sole measure of the quality of most college students is their grade in a given course and their grade point other blatant example is the emphasis on a variety of uniform exams such as SATs and GREs in which the essence.However, such cooking is relatively rare today.In discussing the various dimensions of rationalization, we will be little concerned with the gains already made, and yet to be realized, by greater ese advantages are widely discussed in schools and in the mass media.Our main concern here, though, is not with the computer, but with the emphasis on quantity rather than quality that it has helped foster.Even religion and religious crusades have not been unaffected by the spread of nonhuman e growth of large religious organizations, the use of Madison Avenue techniques, and even drive-inchurches all reflect the incursion of modern technology.Whatever one may say about the quality or the danger of the products, the fact remains that they are all shaped by the drive for efficiency.Thus, the third dimension of rationalization, calculability or the emphasis on quantity rather than quality, has wide applicability to the social world.We might say that rational systems are not reasonable systems.